Digital Marketing

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Associate Degree

Program Number:

101048

Credits:

60.00

Financial Aid Eligible

Typical Start:

Fall

Western's Digital Marketing program explores marketing, with a focus on effectively managing a range of popular digital tools. Our courses are continuously updated to keep pace with the ever-evolving digital landscape. You'll explore topics such as website content management, marketing analytics, SEO, social media, digital advertising, copywriting, e-commerce, as well as the fundamental principles of marketing and marketing strategies.

This associate degree provides you with the foundational knowledge, concepts, tools, and skill set required to effectively market a business in today's dynamic digital environment.

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Estimated Program Costs

Graduation Employment Stats

	Part Time	Full Time
Responding	0	1
Average Hours Per Week		40
Average Hourly Wage		$19.00
Hourly Wage Range		$19.00
Average Annual Salary

Career Opportunities

Digital/Social Media Specialist

Digital Marketing/Social Media Coordinator

SEO Specialist

Digital Content Specialist

Content Marketing Specialist

Program Outcomes

Living responsibly
Refining professionalism
Cultivating passion

Develop digital marketing strategies to anticipate and satisfy market needs
Create digital marketing content for products, services, images, and ideas
Integrate tools and technology for digital marketing initiatives
Analyze the effectiveness of marketing outcomes

Admission Requirements

College Requirements

Application

$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

Smartphones are not recommended for completing assignments.
Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools.
Office 365 (available to download for free once you have a student email)
Recommended web browsers: Chrome or Firefox

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus. Or find information on how to access resources on our Regional Locations web page.
The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu or call 608-785-9198.

Need Assistance?

Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Transfer Agreements

Franklin University

Website

University of Wisconsin-Stout

Viterbo University

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.