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If you're considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.
Courses are offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.
The Digital Content Specialist certificate is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate degree. Continue your education for more earning potential.
